Finding Product Market Fit

Context & Strategy

Between 2018–2024, SupplyPike explored multiple product opportunities. Through structured discovery, I helped identified deductions and compliance as the highest-impact focus.

Strategic Outcome

Aligned product, design, and engineering around measurable supplier outcomes and scalable growth.

Primary users

Sales Analysts
Compliance Teams
Finance and C Suite Leaders

Core pain

Fragmented Portals
Manuals Disputing
Hidden Revenue Loss

Expand Capabilities

Unified Workflows
Enabled Automation
Cross-platform Integrations

With focus established, the next challenge was translating this opportunity into scalable, reliable workflows for hundreds of suppliers.

Challenges → Impact

Fragmented & Manual Workflows

Manual disputes required navigating 10+ retailer portals.

Unified workflows enabled bulk actions and automation.

Reduced resolution time: hours → minutes

Messy & Inconsistent Data

Raw text and missing documentation caused errors and rework.

Structured inputs and validation transformed unstructured data.

Improved accuracy and trust in automation.

Messy and Inconsistent Data. Example of Documents application

Power Users vs Accessibility

Enterprise analysts needed speed; smaller suppliers needed clarity.

Spreadsheet-style views balanced flexibility and guidance.

Supported both SMB and enterprise users at scale.

Scaling Across Retailers

Each retailer had unique dispute processes and requirements.

Reusable UX patterns abstracted complexity into one system.

Enabled rapid expansion beyond Walmart.

Scaling Across Retailers. Examples of cross-retailer components.

With foundations in place, focus shifted to systems built for sustainable scale.

How I Drove Impact

Led Scalable Workflow Design

Translated fragmented retailer processes into reusable UX patterns that enabled rapid expansion.

Connected UX to Business Outcomes

Initiated partnerships with leadership to align design decisions with measurable revenue recovery goals.

Bridged Design & Engineering

Worked closely with front-end teams to ensure workflows were technically feasible, scalable, and consistent.

Supported Organizational Growth

Established documentation and practices that supported team growth and product adoption.

Results & Reflections

Over $1 Billion Dollars

recovered by users

~20% MoM growth during early adoption
Scaled from pilots to 500+ suppliers across major retailers
Supported Series B fundraising and SPS Commerce acquisition (2024)

What I Learned

Enterprise adoption follows clear ROI: time saved, dollars recovered, risk reduced
Systems must serve both small teams and power users without added complexity
Short-term wins only matter when paired with long-term operational foundations

&

11-Star Standards

Design Systems

Built a design system that unified workflows across retailers and teams
Established shared standards that pushed teams beyond good enough
Helped create an internal culture of aiming for an “11-star” experience

SupplyPike